How NASA Plans to Fulfill Its Mission?

The main aim of NASA is to improve the efficiency of astronauts, when they are performing vital tasks in space stations. The US space agency is planning to deploy certain apps that will work well with smartwatches. Introducing smartwatch apps for astronauts will help them to perform tasks easily and quickly. For that reason, NASA has launched an app design contest to find the best talent.

Conditions of App Design

• The app should generate suitable feedbacks against each action taken by astronauts
• Suggest ways of improving efficiency during the work
• Should run well on devices like Samsung Gear 2

In order to fulfill the app design goal, NASA will receive $18 billion from the US government. However, for finding the best talent, the department has declared the contest at a popular freelancing platform called www.freelancer.com . The freelancing site has over 16 million registered users and NASA is confident at picking up one or two contestants, who have the capability of accepting the challenge. As users prefer to use apps having user-friendly mobile application design, NASA has suggested that it is looking for an application, which will have superb user interface design and it should run well in devices like Samsung Gear 2.

The CoECI ( Center of Excellence for Collaborative Innovation), a department of NASA said that they are interested to explore the growing usage of the smartwatch technology and they are looking to deploy the technology for developing a smartwatch application, which will be helpful for astronauts. The CoECI further said that contestants should take up the challenge of designing the general user interface of smartwatch apps that can be easily operated on the International Space Station.

What Contestants are expected to do?

NASA has instructed to the contestants that it wants a detailed report of the mobile application UI design including layout features, interactive features, etc. NASA explained that currently, astronauts are using iPad or laptop for viewing timeline.

The App Should Provide Alerts

While designing the app, a contestant is required to incorporate warning and caution elements in the design. The app should display change in colors, when an astronaut faces problem in space station.

Time of Establishing Communication

The app should have the capability to inform the astronauts about the time when they can communicate with the control room through video or voice. Such alerts should be popped up on the timeline.

NASA has clarified to the participants that it wants information in one place, especially on the smartwatch, which astronauts are supposed to use during the voyage. The main aim of the future app is that by using the same, astronauts should be in a position to offer feedbacks, when they come up with important findings.

In order to provide a clear picture about the current scenario, NASA has shown some low resolution images of displays, which astronauts use currently. It has been found that those displays featured incomprehensible spreadsheet. Therefore, NASA is planning to develop an app that can solve the current issues.

As an app developer, you can reveal your talent by participating in this contest. The app design competition will end on September 9. Best of luck!

As a marketer, you develop an app with proper mobile application UI design that will allow the consumers to satisfy their specific needs fast and comfortably. As the competition is growing, it is required that you should be in a position, where people can find you easily. Therefore, the essence of publicity of your app through TV mediums arises.

Does Selecting TV Mediums for Apps Work?

Yes, here are few examples that will clear your doubts. Hike, a messaging app company in India is into television advertising for over a year now. The financial support partner Kavin Mittal of SoftBank said that by promoting the service through television, Hike added approximately 150000 to 200000 per day.

Consider the case of OLX. The company became popular through its amusing ad campaign known as “sell phone”. According to a report, during March 2014, the company had attained success with billion page views. It was also found that approximately 70% of the views came through mobile medium.

The intensity of competitiveness and aggressiveness among online retail stores have forced companies like Amazon to advertise about its apps through TV mediums.

Perception about TV Spends

Previously, TV spends were expensive than digital ones. A past report suggested that an app marketer had to spend $0.75 to $1 for acquiring one Android user. Such company also spent around $2 to $2.5 to acquire one iOS user. Now the scenario has changed. Currently, even small app marketing companies are expanding their budget for running TV commercials and they are not just limited to the expenditure of mobile app design.

The number of TV ad campaigns for mobile applications has risen substantially this year. A digital advertising agency based in US has quoted that it has booked approximately 12000 TV advertisements across 11 countries this year, so far. The agency has reported that the booking rate has increased by 10 times, when compared with 2014.

Is TV Advertisement Expensive?

TV advertising is less expensive than what it was few years back. Three factors are associated with this trend. The rising cost of install based advertising and measuring its performance has forced many mobile app marketers to choose other marketing options and they have found that cost of running campaigns through televisions, fits within their budget.

High profile companies like Machine Zone is spending sumptuous amount of money in TV advertising to promote its game called Game of War: Fire Age. This company has also appointed Kate Upton as brand ambassador. This kind of strategy has attracted small-scale app marketers to enter into TV advertising and see whether such strategy works. Lastly, companies, which have superb customer acquisition strategies are opting TV platforms to spread the brand awareness.

Nowadays, the competition among mobile app marketers is rising. Therefore, a platform like TV is required, where the campaigns can draw mass appeal and effectively engage the users.

App Indexing

App indexing helps you to engage your app users and enhance app installations directly from Google search results. It signifies that users, who have the application installed, will be able to open the contents of the same directly from the search page. People who do not have your app installed can also get the opportunity of loading the application.

To have clear understanding, look at this example. Suppose, you have a digital cab booking catalog and Google has registered the application content. If a mobile user has installed your app and is searching for an air- conditioned cab, then Google can pop up a link directly to the booking option within the application. If a user has not installed the app, Google shows an installation button for the same.
See how App Indexing API can enable query completion automatically and drive re- engagements among mobile users.

The Recent Development

Google started to provide app indexing support for android app developers from 2013. By seeing the adoptability pattern of mobile usage, it has now planned to extend such support to iOS app marketers. This will enable iOS mobile phone users to gather the details of an iOS app directly from Google search.

In nutshell, iOS mobile application developers have to add markup to their apps, submit a specialized sitemap file to Google through Google Search Console and conduct proper checks with their apps.

Google has declared that iOS mobile phone users will be witnessing applications show up in search results in both Google Chrome and Google App in coming weeks. This provision will be available for signed in users.

Steps You Need to Take for Availing iOS App Indexing Support from Google

First, you have to add deep linking support to the iOS app. You need to ensure that the link should appear in search result through single click. Deploy deep link annotations to the site.

Nowadays, the usage of mobile phones for purchase decision making is on rise. As an iOS app marketer, avail the app indexing support from Google and tap potential customers for driving business revenue.

Facts about Mobile Usage

According to a survey, it is found that nowadays, more than 90% of consumers are making purchase decisions by using mobile apps. Therefore, it is great opportunity for app marketers to cash on the growing opportunity and engage more customers towards their brands.

What Steps are to be taken?

•    Deploy suitable mobile application UI design in your app
•    Register yourself in Google’s app indexing drive

Go For Suitable Mobile Page Design

As an app developer, you should bear in mind that users need information that can suffice their queries in short time. Therefore, you need to put relevant information in the app. In addition, the layout of the page should be user friendly. You have to design the page in such a manner that users can navigate the information without facing difficulty and make quick purchase decision.

Now the question comes, where to market your app?

It has been found that billions of apps are uploaded every day. However, many apps do not get proper recognition as marketers lack proper marketing skills. If an app provides useful information and is unable to make headway among users, it suffers revenue as well as credibility losses. Therefore, the best way to publicize your app is to go for indexing, which Google is providing currently to android app marketers.

If you do not have proper idea of app indexing, learn about the concept first for making useful engagements.