It can be fairly stated that today there is a rare possibility of surviving tremendous competition in the business world without a striking web presence. If you are determined to make it big as a business owner, you have to create a well-designed and informative website which upholds your brand in the best possible manner. Website design simplicity should be kept in mind while building the online presence of a brand. It is important to contact a good responsive web design company that will craft a website high on simplicity, usability and visual appeal. Although you are not the designer, you should still be aware of the basics of creating a simple, user-friendly and nice-looking website. As the client, you must be actively involved in the design process and later, evaluate the site’s simplicity factor. To aid you in making sure that your website retains the simplicity quotient, here are some tips you can take help from.

Enhance Your Website Design Simplicity – Consider the following factors :

Link your business logo to the home page of the website – What represents your business? What helps to generate the first impression of your brand on a customer’s mind? It is your business logo. So, you need to ensure that the logo is perfectly placed and visible on your site. The most important thing is to link your logo to the home page of your website. It makes easier for visitors to navigate to the home page from other web pages.

Make sure navigation is clear-cut, not confusing – Another point to bear in mind when it comes to maintaining website design simplicity is to ensure that the site’s navigation is swift, smooth and lucid. One of the main reasons why many users leave a website before exploring it completely is poor navigation layout. So, here are some do’s for creating a great navigation.

• Place secondary navigation options beneath the primary navigation bar or in the sidebar at the left-hand margin of the site.
• Place links and information that are of high importance at the top of the page.

This will attract visitors towards primary information and call-to-action features on your site. Check whether that the responsive web design company implements these useful strategies.

See that your site is ship shape – In the pursuit of making a site appear stunning, many designers commit the mistake of overloading it with images and fancy designs. Let me tell you that making a site nice-looking is important, but it is more significant to ensure that the website is uncluttered. Take into account the below mentioned tips.

• No page should have forceful call-to-action features
• Get rid of unnecessary images, animations and graphics
• Keep paragraphs brief (not more than six lines)

Applying these tips will ensure that visitors stay on your website for a long span of time.

Maintain adequate white space – It is essential to leave sufficient space between the paragraphs and images for better viewing of all of the content that your website provides about your business.

Creating adequate white space in the site layout helps to keep users focused on the main content. It improves user experience. A reputed responsive web design company always sticks to this crucial factor of web design.

Make use of colours carefully – Neutral colour schemes are mostly preferred for maintaining website design simplicity. This is because such a color palette helps to make a site appear clean and modern, elegant and stylish. For titles and powerful graphics, it is great to use bright shades. You can also use vibrant hues for highlighting important content. Make sure that the colour scheme matches your business logo and maintains relevancy with the other advertising materials you are using to promote your business.

Ensure that each page is a landing page – Each and every page of your website must be equipped with useful and relevant information and they should be well-designed. Deem each web page as your weapon to gain attention from more and more customers. Every page should work as an effective tool to boost sales and conversions. Users navigate to other pages from the home page. If they are disappointed with the lack of information on those pages, you will lose out a lot of potential customers. Therefore, you should design each page as a landing page.

Hope, these tips will give you a fair idea regarding how to keep a website simple. Remember always that in this age of OTT trends, simplicity succeeds to grab maximum attention.

Consult a Good Responsive Web Design Company:

So now, when you know what it takes to maintain website design simplicity, you should hire a good and experienced responsive web design company for crafting a simple yet stunning website for your business.

As already stated earlier in this blog post, you should work closely with the design team and keep track whether your site is being built keeping in mind the above-mentioned essentials. Good luck!