However, mobile app development companies are also facing the heat of competitive market and in order to make rank higher, they need to adopt long-term plans. In this article, we will talk about some efficient strategies that will help you to float in this rapidly changing world of digital marketing.

Social Media Presence

Today, every small, medium and large enterprise has their own account in several social media sites. If you want to develop your app business, then you should utilize this tool efficiently that can open the door for thousands of potential clients for your business.

In addition, you should know that social media is one of the most powerful mediums through which a business can interact with its potential client conveniently. Thus, never ignore the potential of social networking sites and try to get followed and liked by thousands of people who can be marked as your potential customers. Here are some advantages you can gain if your app development business associates with social networking sites.

• Connect millions of people across the world
• Less expensive marketing strategy
• Efficient way to announce new plans
• Get traced by targeted audience easily

 
Respect Your Loyal Users

Nowadays, almost every app development service provider (no matter how big or small) offers extra benefits to its loyal customers, because their success lies in the constant support of their loyal customers.

The best way to reward your loyal customer is to send some special and unique offers like a gift or an assured discount on every product through a mobile app. This will energize and encourage your customer to build a strong relationship with the company. The bottom line is that you will have to make your customers feel like they are special.

Join the Ad Network

If you find it difficult to promote your company in the vast arena of other app development companies, you can join the networks of affiliated add companies. These companies will work for you and promote your applications through different but efficient mediums.

However, if you want to promote your app through ad networks, then you will have to bear just 1% for click-through process. The click-through process will definitely boost your ratings and will enhance your company’s organic ranking.

Opt out for Organic Marketing

App Store and Google Play work with organic ranking differently and to ensure the optimum exposure to your targeted audience, you will have to understand those differences so that you can sense the improvement conveniently.

You should know that your position in the ranking would be determined by ad-driven links if your app is going with the App Store. However, if it is Google play, then your ranking will depend on a number of users and the ratio of per download. The higher number of download you have counted the higher rank you will avail for your mobile app development company.

Today, numerous app development service providers choose to build their own app empire through which they can present different apps to their existing users through the internet banners, external link suggestions or push notifications within their own apps. By utilizing the process of click-through, one can increase the number of app downloads.

These are some of the easiest and effective marketing strategies, for your app development business. If you have experienced other efficient strategy, please share with us.

On the other hand, many consumers use mobile phones to gather information on products and services. If a business owner allocates maximum budget for print advertising, then the money may go wasted. The best way to tap potential prospects is to run campaigns through digital platforms. These mediums not only generate fast response, but they also offer economy of scale to business owners.

We live in an era of social media. The importance of popular social media site like Facebook is already known to us. Platform like Facebook offers you with viral means for promoting your business effectively. Do not think that usage of digital platforms to promote your business is a costly affair. Nowadays, many consumers use smartphones for making purchase decisions. So, why not you design a mobile app for your business by hiring a mobile app development company and reap the future benefits.

Current Insights about Mobile Usage

• 21% of millenials prefer mobile phones for getting online access
• Mobile phones have surpassed computers in internet usage in January 2014
• Consumers spend 89% of their time on mobile apps for gathering knowledge of products and making purchase
• By 2019, marketers will allocate 72% of their budget towards mobile ad spending

You have seen how mobile apps can promise generous returns in the future. It is a wise idea to deploy a mobile app in place by hiring an app development service. However, in order to promote your app, you need to build robust strategies. Go through the following tips and generate the desired revenue for your business.

Target Custom Ads

When you sell in-app advertising space, you can earn substantial profits by incurring minimal expenses. When you execute the plan in right manner, you will find that you have covered the cost of the app development.

A reputed e-marketing survey company has predicted that $28.72 billion will go towards mobile ad spending this year. Marketers are competing with each other to get their brands exposed through mobile apps. When you launch your app, you can earn more revenue by approaching local businesses and offering them more advertising space at lower rates.

You need to display a logo on your app’s home page or you can add a sponsor’s page, which links to front end sites. When such advertisers provide you with images, conducting the campaigns becomes an easy task. You can attract more advertisers, when you roll out this strategy.

Go for Self Promotion

If you have developed a single app to promote your business, promote the same with your existing customers. In addition, resume social media sharing to spread the word of mouth effectively. When you see that visitors are frequently downloading your app, you can get the guaranteed ROI.

If you have developed multiple applications, then promote them within each other rather than hiring someone else to perform that task. A banner ad developed for a specific app will result in more traffic and you can easily execute and monitor the campaign. You have to link your banner ad to the app store listing, so that users can click for downloading the app.

Go for Automated Ads

You can make money without putting much stress on sales procedure. Mobile ad companies like iAds, Doubleclick and AdMob permit you in integrating automated advertisements into your application. By doing so, you can get a good response, as the integration can boost clickthrough rates. You can easily perform the integration task, without worrying for sales procedures.

These are the above said ways of generating revenue for your business by developing mobile app. If you do not have an app, get it developed now from a reliable app development service.