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Brand Maestro » mobile app http://brand-maestro.com Just another WordPress site Fri, 16 Oct 2015 12:56:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.3.33 Top Mobile Apps to Supervise Your Business on the Move http://brand-maestro.com/top-mobile-apps-to-supervise-your-business-on-the-move/ http://brand-maestro.com/top-mobile-apps-to-supervise-your-business-on-the-move/#comments Sat, 10 Oct 2015 11:39:28 +0000 http://brand-maestro.com/?p=4256 Running a business may seem tricky for even the most expert boss. From drawing new business, to finances and hiring, there are scores of things that may become problematic over the course of a day. Especially, if you are busy with meeting after meeting, it can be practically impossible to keep track of the whole thing going on with your business in an efficient and structured way. Nonetheless, it can be simpler than a lot of people could think if you know where to get the right mobile apps to help out. Here are some useful apps to aid you run your business proficiently.

Topmobileapp

DocuSign

DocuSign is a handy application that takes a scanned document that lets you seamlessly apply your signature digitally to receipts, contracts, and other sensitive content from the smartphone. Besides solving any signature issues, it also allows you to easily send your newly signed contracts back to your office. This means you can make it to a sales meeting at the same time as someone on your team ensures the contract is good to go. Thus, you don’t need to squeeze time out of your hectic schedule.

GotoMeeting

Do you often find it hard to make it to meetings on time? It may not more seem a herculean task for a business leader who’s continuously away from the office and on the move if you have GoToMeeting. Thanks to the app for offering an excellent way to resolve such a problem. GotoMeeting app of Citrix is available on both iOS and Android. It lets you call in to your meetings including entire functionality of the desktop version. It can be treated just like a usual phone call, and listen to each person on the line perfectly. Now you can shun keeping colleagues waiting as you hustle back to the meeting room.

Dropbox

When you are a business owner on the run, bridging the gap between mobile and desktop is a real challenge. Among spreadsheets, word documents and images, it’s hard to ensure you can access everything you require while you are on the go. There comes the significance of Dropbox. The platform helps you keep all your content in solitary place. Thus, you will be able to bring up documents, presentations, and other important files even when you are on the run. Available on Android and iOS devices, Dropbox assures that everything required to review for the perfect pitch is all the time available with you.

LinkedIn

For businesses, LinkedIn is an important place on social media, and this is especially true for C-level employees who want to turn out to be thought leaders in their field. The LinkedIn application ensures that you are up to date with the things your colleagues have to say regarding specific topics. It also allows you to share any of your opinion or on-site content that you wish for your peers to see.

Asana

Asana is your best bet when it’s all about project management. Available for Android and iOS devices as well as desktop, it helps every person on your team stay productive and organized. The app allows you to assign tasks to anyone in your team through individual email address and includes abilities to create all the projects with subtasks, due dates, and notifications to the emails of respective employees so that everybody is on the same page. This mobile app for business helps b2b market leader stay on top of everything that is going on at the business place while the person is away while letting you know who in your team could have some bandwidth for an upcoming project.

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Microsoft No More in Competition with Android and iPhone http://brand-maestro.com/microsoft-no-more-in-competition-with-android-and-iphone/ http://brand-maestro.com/microsoft-no-more-in-competition-with-android-and-iphone/#comments Tue, 14 Jul 2015 13:19:04 +0000 http://brand-maestro.com/?p=4029 Microsoft gave up the fight, leaving iOS and Android in the battlefield. Microsoft phones couldn’t beat the booming smartphone market and hence declared officially dead. Recently, it announced a major revamp in its hardware department that will include cutting off phone division jobs. As per the news, Satya Nadella, Microsoft CEO, confirmed that 7,800 employees have been laid off, mostly from the phone division. The company is trying to narrow down its focus to 3 diverse market segments instead of appealing to the broader market.

From the letter written by Microsoft CEO to the employees, it has been revealed that they are focusing on providing best management, productivity and security that business customers look for, offer communication services to the phone buyers and the flagship devices that the Windows fans will love. Whatever the message you draw from this letter, the concluding ideas is – Microsoft is not going to compete with Android and iPhone anymore.

microsoft competitor

Peeping into the details

With regards to business consumers who value productivity and safety, it somewhere gives a feeling that Microsoft will most likely compete for niche areas of interest concerning users that BlackBerry continues to hold onto, which is not specifically a large marketplace. Die hard fans for Windows phone will certainly adore the concept of latest flagship hardware, regardless of the fact that they simply are not enough to boost Home Windows Telephone in the marketplace percentage. And in the perspective of phone patrons, companies like Micromax and Xiaomi has been complacently ruling that marketplace with their dirt cheap Android phones.

Taking all these into consideration, Microsoft, truly, is not interested to compete with Apple or Android from now onward. As an alternative, it is making an effort so that it can add extra to the Windows ecosystem for mobile users, that will not essentially comprise of phones.

Future of Microsoft’s phone business

Nadella, the CEO of Microsoft, explained that he is committed to their first party devices comprising phones. However, they are required to pay more attention to their phone efforts in the near future whilst driving re-invention. They are shifting from a strategy to prosper with a standalone phone business to a strategy by which they can prosper and develop a vibrant Windows ecosystem that comprise of their first party device segment.

In the upcoming days, Microsoft will run a more efficient phone portfolio, with superior products and speed, given the newly developed Windows and Device group by professional developers. The company plans to narrow their focus to 3 customer segments where they can differentiate via the combination of their software and hardware as well as make unique contributions. They aspire to bring better management for their customers and flagship devices that their patrons will love.

After reading this corporate notice, it can be assumed that the company will primarily focus on particular niche markets, like business customers, and will be working with fewer manpower.

In the end, this can be figured out that Microsoft will not develop anything in the phone segment for general users any more. This follows a routine that the last few years have witnessed that Microsoft pro-actively creating apps and services to compete with its rivals. Microsoft has a very small market share in the category of products and has been dominated by Android and iOS for ages.

Nadella also declared a write-down of $7.6 billions, which is essentially altering the value of an asset that has been declared. So, this also means that the acquisition of Nokia was basically not of much use.

So, things didn’t work out for Microsoft quite well, but it gives a more realistic reflection of why and how people do not really prefer Windows Phone.

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Google Plans to Offer App Indexing Support to iOS Users http://brand-maestro.com/google-plans-to-offer-app-indexing-support-to-ios-users/ http://brand-maestro.com/google-plans-to-offer-app-indexing-support-to-ios-users/#comments Sat, 30 May 2015 11:57:24 +0000 http://brand-maestro.com/?p=3880 Google has recently announced that it will offer app indexing support to iOS apps. This strategy can boost business growth for iOS mobile app developers and provide ease of installation for the smartphone users.

Mobile app

App Indexing

App indexing helps you to engage your app users and enhance app installations directly from Google search results. It signifies that users, who have the application installed, will be able to open the contents of the same directly from the search page. People who do not have your app installed can also get the opportunity of loading the application.

To have clear understanding, look at this example. Suppose, you have a digital cab booking catalog and Google has registered the application content. If a mobile user has installed your app and is searching for an air- conditioned cab, then Google can pop up a link directly to the booking option within the application. If a user has not installed the app, Google shows an installation button for the same.
See how App Indexing API can enable query completion automatically and drive re- engagements among mobile users.

The Recent Development

Google started to provide app indexing support for android app developers from 2013. By seeing the adoptability pattern of mobile usage, it has now planned to extend such support to iOS app marketers. This will enable iOS mobile phone users to gather the details of an iOS app directly from Google search.

In nutshell, iOS mobile application developers have to add markup to their apps, submit a specialized sitemap file to Google through Google Search Console and conduct proper checks with their apps.

Google has declared that iOS mobile phone users will be witnessing applications show up in search results in both Google Chrome and Google App in coming weeks. This provision will be available for signed in users.

Steps You Need to Take for Availing iOS App Indexing Support from Google

First, you have to add deep linking support to the iOS app. You need to ensure that the link should appear in search result through single click. Deploy deep link annotations to the site.

Nowadays, the usage of mobile phones for purchase decision making is on rise. As an iOS app marketer, avail the app indexing support from Google and tap potential customers for driving business revenue.

Facts about Mobile Usage

According to a survey, it is found that nowadays, more than 90% of consumers are making purchase decisions by using mobile apps. Therefore, it is great opportunity for app marketers to cash on the growing opportunity and engage more customers towards their brands.

What Steps are to be taken?

•    Deploy suitable mobile application UI design in your app
•    Register yourself in Google’s app indexing drive

Go For Suitable Mobile Page Design

As an app developer, you should bear in mind that users need information that can suffice their queries in short time. Therefore, you need to put relevant information in the app. In addition, the layout of the page should be user friendly. You have to design the page in such a manner that users can navigate the information without facing difficulty and make quick purchase decision.

Now the question comes, where to market your app?

It has been found that billions of apps are uploaded every day. However, many apps do not get proper recognition as marketers lack proper marketing skills. If an app provides useful information and is unable to make headway among users, it suffers revenue as well as credibility losses. Therefore, the best way to publicize your app is to go for indexing, which Google is providing currently to android app marketers.

If you do not have proper idea of app indexing, learn about the concept first for making useful engagements.

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Google Play to allow Pre-Registering – Get Notifications on New Apps http://brand-maestro.com/google-play-to-allow-pre-registering-get-notifications-on-new-apps/ http://brand-maestro.com/google-play-to-allow-pre-registering-get-notifications-on-new-apps/#comments Thu, 14 May 2015 12:18:50 +0000 http://brand-maestro.com/?p=3872 There is no doubt that mobile usage has revolutionized lives of people all around the world. It is also expected that due to handy features available on cell phones, the usage will multiply in future. Currently, through mobile phone, a person can meet various expenses, make new decisions for buying goods and services and carry out many more activities. Every activity takes place with deployment of suitable applications.
Nowadays, competition is on rise. Due to such market scenario, users have several options at their hands. When people find that they are able to use applications quickly, they are likely to stay with those companies, which offer user- friendly services. This is the reason, developers are concerned about suitable mobile app UX design, so that users can easily use the app services and fulfill their requirements.

Google Play

The Latest Trend Taking Place in App World

Here is a good news for Android users. Recently Google Play, has allowed developers for tagging their applications, where users can pre-register at the app store for a particular app before its release.

The Pre-registration Facility Comes With Some Advantages

•    Getting alerts of app’s release
•    Users can have lend their decisions regarding purchase of app

With this facility from the Goggle Play store, Android users can easily take care of their entertainment needs and keep themselves updated with new releases.

What Is There In the Pipeline?

The first application will release after the pre registration facility gets completed, and it is Terminator Genisys: Revolution. Glu Mobile has developed this app. This application provides gaming facility, the concept of which has been borrowed from the movie called Terminator Genisys: Revolution. The movie is set for release on July 2015. Glu Mobile has declared that users can purchase this app during that period.

Description of Terminator Genisys: Revolution

The plot of the game goes like this. The game revolves around the year 2028. In this year, the humanity is on the verge of extinction. The main character in this game is John Connor. A player has to help John Connor during the war for protecting the human race. You have to devise strategies, so that he can escape from Skynet prison camp, so that he can fight against the warring machines.

Expectations Are on Rise

If you are interested in purchasing Terminator Genisys: Revolution app, as an Android user, you can pre- register at Google Play store. After you get your app and if you become satisfied with the app’s performance, you can expect to get alerts of other gaming apps through Google Play store.

In addition, developers are eying at this platform because they think that they will suitable returns from users after they are satisfied with the services.

Google Play Store Plans to Make the Platform Interactive

Google has declared that it will make suitable arrangements, where users can give their feedbacks to app developers, so that the services can be tuned as per their requirements.

If users face difficulty in using a particular service, he or she can express his or her reaction to a developer through Google Play. Currently, Google has not declared how it will deliver the feedbacks to the respective developers.

Therefore, the feedbacks provided by the users will help app developers to improve their image among the customers. Previously, there were no suitable ways through which users could express their views regarding an app service unless the developers took efforts to interact with the customers. Currently, Google has made provision, where a user can submit his or her comment to a developer and can get response from the application developer through email notifications.

By using the pre- registering service of Google Play, Android users can get notifications regarding app release and other updates. With the interactive platform, users can discuss issues of mobile app design with developers for receiving better services in future.

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Nepal Quake: Facebook, Google Step in To Trace The Missing http://brand-maestro.com/nepal-quake-facebook-google-step-in-to-trace-the-missing/ http://brand-maestro.com/nepal-quake-facebook-google-step-in-to-trace-the-missing/#comments Mon, 04 May 2015 12:02:59 +0000 http://brand-maestro.com/?p=3826 We keep grousing about what life doesn’t offer us, but in the cacophony of our wishes, we often disregard the worth of living. If you feel life is cruel to you, the pain of Nepal will make you thank your lucky stars.

Apps for Nepal Earthquake

It was April 25 when a 7.9 temblor razed Nepal to the hilt, leaving a trail of massive destruction. Buildings were knocked down to pieces, neighborhoods were reduced to rubble and cities turned into a cremation ground. The magnitude of the ravage was unexpectedly high with scores of people trapped for days in the debris. The news soon magnetized the world’s attention and various countries, primarily India, promptly came to the rescue of the Himalayan nation and launched large-scale relief operations to contain the damage and distress.
The death toll in Nepal has climbed above 5,000 and death reports are continuously pouring in adding to the miseries of the people around the world.

At a time when Nepal is flailing in front of the might and power of the nature, the tech world stands united in grief. Several applications are activated and launched in the aftermath of the colossal tragedy. The web biggies, Facebook and Google are praised heavily for their empathetic efforts in locating the missing.

Facebook’s ‘Safety Check’, which was launched last year in October, is playing a praiseworthy role in helping the distraught relatives to know the whereabouts of the beloved ones in Nepal. People from all the quake-hit regions are using the feature and marking them ‘safe’, much to the relief of their flustered relatives. The feature was activated soon after the catastrophic earthquake had struck Nepal. Since then, it has solaced many families. The idea of app development came when the calamitous Tsunami has wreaked havoc in Japan.

“Safety Check is our way of helping our community during natural disasters and gives you an easy and simple way to say you’re safe and check on all your friends and family in one place,” Facebook’s founder Mark Zuckerbergsaid in a post.

‘Safety Check’ feature allows an individual to check the number of safe and the affected ones with the relevant information. The feature acts as a database from where the information regarding the missing ones can be procured and families can trace the lost ones. It is divided into two sections –‘‘I’’m looking for someone’’ and “I have information about someone”.

Similarly, Google’s ‘Person Finder’ is fighting tooth and nail to allay the worries of the families. Launched in the backdrop of the Haiti Earthquake in 2010, the application allows anyone to search or provide information about the affected ones. Users can upload pictures into the database for clarity. The International Committee of the Red Cross, or ICRC is the pioneering organization which first unveiled an online platform to find the calamity-hit persons.

Showing concern for the ill-fated Nepalese, Facebook has announced ‘One-Click’ donation mechanism to facilitate the relief efforts. Users can see a message in the feed section, inviting donations to a non-profit undertaking, International Medical Corps, so as to offer urgent medical care to the victims. Even, Apple is encouraging the App Store customers to come ahead and support the dismayed Nepalese by offering donations to the American Red Cross through iTunes. Users can contribute anything from $5 to $200.

These are the times when we feel gratitude for the excellent connectivity the social tools offer. These are the times when the true spirit of humanity comes alive.Nepal, the world is with you.

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9 Mobile App Design UI/UX Principles For Raising Business Profitability http://brand-maestro.com/9-mobile-app-design-uiux-principles-for-raising-business-profitability/ http://brand-maestro.com/9-mobile-app-design-uiux-principles-for-raising-business-profitability/#comments Thu, 30 Apr 2015 09:48:45 +0000 http://brand-maestro.com/?p=3824 Those days are gone, when people used to drop into stores physically and gather information of a product or service for making a purchase decision. With the easy availability of the internet and increased usage of the smartphones, collecting information regarding a product/service has become much easier as a consumer can do that simply by accessing a website without traveling miles after miles or compromising with their important tasks. As a website owner, you should know that visitors draw satisfaction, when they easily find information, which they want and this can lead to generation of potential leads for business development.

Mobile App Design UI/UX

How can you create a mobile app design for attaining business profitability? Follow these principles for providing the best user experience to your prospective customers.

Provide Information in Simple Manner

In other words, do not create suspense. Whenever, a visitor is navigating your website, he or she on a mission. Do not interrupt the searching procedure by implementing complicated designs. The website should have obvious and intentional paths through which customers can fulfill tasks freely and quickly.

Stop Bombarding Volley of Choices

Providing more choices confuse a person. While putting information on your website, focus on necessary alternatives, so that they can lead to desired outcomes.

Ensure to Remove Distractions

It is a myth that people can perform multitasking activities. While performing two tasks simultaneously, they fail to pay proper attention and as a result, the quality of interaction suffers. An effective mobile app UX design helps visitors to focus on the task, without diverting their attention toward less critical tasks.

Keep Related Objects near Each Other

Layout is an important consideration for creating useful as well as meaningful user experience. As a visitor scans a web page for gathering information, they draw an understanding regarding what you can do for them and what they can do for themselves by using your service.
In order to motivate as well as facilitate the learning process, do not compel navigators to switch back and forth around disparate areas for carrying out the specified task. You need to thoughtfully create UI designs with related features and contents that are properly chunked.
Pay Importance to Visual Hierarchy for Matching User’s Requirements

Visual hierarchy refers to combination of different dimensions that help in processing of information based on size, color, contrast, position, shape, etc. A web page should carry prioritized information for facilitating quick scanning.

Provide Factual Information for Making Quick Decisions

Due to lack of time, visitors do not like to guess. When they navigate your site, they are trying to fulfill their personal objective. Therefore, use simple language while laying out contents, so that navigators can remain engaged and make right purchase decisions, which add to your profitability.

Provide Proper Context

Context helps in setting the stage towards successful delivery. By communicating subjects in an interrelated manner, navigators feel easy to understand the importance of information, which they are looking for. You should ensure that the design is self-contained and does not deviate people from gathering relevant experience for making a purchase decision.

Focus on Efficiency

The main goal of UX design is to make things efficient for navigators before turning things efficient for computer. Efficiency helps in raising productivity with reduced efforts. A proper design aims at getting more work done within specified time. Raising efficiency also indicates that you have great deal of respect toward your customers.

Check Latency

Nobody likes to wait. You have to ensure that your UX design is not a monologue. Rather it is tool for conversation. Make appropriate arrangements in your website, so that people can deliver their comments and you are in position to offer feedback in right time for building sound relationship with prospects.

Therefore, with proper mobile app UX design, you can interact well with your prospects and help them to make purchase decisions that add profitability to your business.

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How Mobile Apps Will Change in 2015? http://brand-maestro.com/mobile-apps-will-change-2015/ http://brand-maestro.com/mobile-apps-will-change-2015/#comments Fri, 27 Feb 2015 10:37:46 +0000 http://brand-maestro.com/?p=3741 Irrespective of what kind of business you own, the mobile apps have become instrumental for both B2B and B2C. Mobile apps are no more trendy. In fact, they are necessary. If you are not going mobile, then you will lose out on potential customers. Some of the most successful businesses like Amazon, Zomato, etc have gained immensely with the help of mobile apps. While every business has a loyal band of followers, they also need to acquire more customers in order to grow. Impulsive buying in consumers is a common aspect. Mobile apps help in taking advantage of this aspect as these allow the consumers to buy from anywhere, anytime. But the big question is should you become comfortable with the fact that mobile apps are vital to digital strategy or gear up for more changes? Well, change is constant and more so for businesses. Brands are required to adapt since both technology and marketplace will keep suggesting new directions.

Mobile Apps

Here are some of the changes that mobile apps will definitely have to face –

Apps will be increasingly targeted

Initially when the companies began developing apps, they used to serve multiple purposes. Whenever an extra feature was possible to fit in, it was upgraded. That is how the apps underwent changes. Similar rules will be applied for mobile apps as well. These will serve the purpose of tools so that they can serve certain targeted needs. For B2C the apps are getting increasingly crowded. Hence, it is preferable that companies develop apps that are more specific. It becomes easier for the customers to get the proper value out of that app.

On the other hand, for business to employee or B2E, the driving force is the consumerisation of IT. Technology is being applied to along with mobile strategies in order to develop interactions with tools focused on businesses. These interactions are based on how people are regularly using their phones. One of the glaring examples in this regard is Facebook. A social media networking site that was initially used for chatting and sharing photos, it has grown beyond the personal factor and taught people to think differently when it comes to using a social media platform from their handheld devices.

Shelf lives will get shorter

As the trend for growing mobile apps for specific purposes grow, the businesses will get used the idea of apps with shorter shelf lives. Previously such a trend was completely unheard of owing to the investments that were required to make for app development. However, with the rise of third party app platforms it has become easier to develop apps. As a result, the organizations can introduce new mobile apps to the customers easily and these are modeled to meet short-term goals.

The fashion brands, for instance, create catalogues pertaining to the trends of a particular season. In order to stay updated they have to introduce a new one for the next season. For an industry like this, the short term mobile apps are of great use.

Concentrate more on marketing

If the current trends are followed, apps will evolve as another tool for marketing. On one hand, the web and social media will remain important to business, the mobile apps will help the marketing campaigns to introduce unique qualities. If you are targeting a device that always lies with the consumers, there is a huge potential to leverage several factors including messaging, location, photo-sharing, etc so that more engagement can be built.

Right communication to become the key

In order to maintain the user engagement it is essential that each of the apps the right communication frequency. Whether a business is trying to reach out to five people or millions of consumers, communication is crucial. If you are opting for internal sales apps, the updates regarding your business will be on a regular basis so that it is easy to communicate regularly with the help of internal sales apps.

For B2E more apps will flourish

This is particularly true for internal applications and B2E. Mobile apps are being considered as a major tool for these enterprises. As result, more number of mobile app designs are taking place. This shows a shift from the earlier trend where the mobile apps were considered merely as a broadcast mechanism that was meant for target specific groups of people.

The consumers are becoming more used to the mobile apps. Besides the mentioned changes the apps in future will also incorporate feedback mechanisms and new ways for users so that they can take part in a two way communication.

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10 Crucial Tips for App Development Newbies http://brand-maestro.com/10-crucial-tips-app-development-newbies/ http://brand-maestro.com/10-crucial-tips-app-development-newbies/#comments Fri, 20 Feb 2015 07:41:43 +0000 http://brand-maestro.com/?p=3727 Apps are a big deal nowadays. Unless you have not completely shut yourself out from modern technology, you will know how important these are. Apps have become indispensable even from our daily lives. For those who are involved in developing new apps, it is a huge opportunity to gain big profits. Apps are in vogue. New ones are being released almost every other day so that everyday life becomes simpler. If you are planning to create a new app or have already begun with the process, here are some tips that will help you in developing an app that will surely impress the users.

App Development

Focus on the users

You must know your users. Who are you targeting? This is a good question to ask yourself before beginning with the process. This is a step that is quite crucial in spelling success for your app. It is here that you should be making the proper adjustments that will drive your app towards the target audience. When the fact about users is clear to you, it will also help you in customizing the same.

Learn strategies, new development, techniques

Growing is all about learning. If you really want to become a good app developer you must know what’s going around you. Skill alone will not help you. To put it quite simply, the modern frameworks and languages are too large for people to remember. Therefore, the ability to perform is dependent on how good your research is. Moreover, strategies and techniques may sound similar but to a developer they are not the similar. As far as techniques are concerned, the need is to learn about the advanced search systems about the search engine you are using. On the other hand, strategies refer to the things that you should learn including the search engines to use or which sites you should visit, etc.

Investigate the market

Are you sure you are pitching your apps on the right turf? Research on the web application development market in which you are interested and check out the other apps there. This way you can compare your creation with the other apps and also find out about the customers’ preferences. It will further help you to make those little tweaks that will strengthen the abilities and features of your apps.

Practice makes you perfect

To become an expert it might take you a decade or more. So what actually helps you in web application development? Practice. When I say expert, it does not necessarily mean that you have expertise in one particular task. As you grow, so does your experience. A decade is a lot of time and you will learn about various tasks in that time span. For developers perfection is important. You cannot release apps that have bugs and afford negative reviews. In order to achieve success you will have to practice hard so that you create perfect apps. It is here that you are required to learn new skills and keep up with the latest technologies.

Choose the right business model

This is another point that will prove crucial for you. Apps have a big effect on the download rates. Take adequate time to decide which particular business is suitable for your apps. It will also help to remember that people generally prefer apps that they can test before purchasing. This is one of the main reasons why some of the most well known apps offer free trial till date.

Market your app properly

Right from naming your app to the images and other promotional materials – all of these play a big role in deciding the fate of your app. A catchy name is liked by all. But ensure that the name reflects the service it offers. Generally, there are 3 things to keep in mind while naming your app – it should have a meaning, easy to grasp and makes sense.

Be true to the platform

This is one of those silly mistakes that developers commit. You just cannot ignore the requirements specified by the platform you are targeting. Doing this might compel you to backtrack. Make sure to follow the rules regarding technology and design.

Track the performance

To put it simply it is important to keep a track of your app. User reviews will be helpful for further updates and improvements. When you keep a tab on how it is used, you can make little tweaks so that it can serve the purposes better. This will add to the user experience and help you seal success for your app. Monitor it and respond to the needs of the users.

Support is necessary

Customer support just cannot be ignored. Look at some of the leading apps today. They are always ready with tweaks, new updates, etc based on the customers’ feedbacks. You must be there when your customers need you the most.

Have fun

You cannot be successful if you hate your job. So here’s the final trick to be successful. Enjoy the process. If it is something you love, you will surely be able to create a niche for yourself in the world of apps.

Keeping these tips in mind will definitely help to create apps that will impress the users. At the end of the day it is all about UX.

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How Mobile Apps Can Drive Revenue to Your Business? http://brand-maestro.com/mobile-apps-can-drive-revenue-business/ http://brand-maestro.com/mobile-apps-can-drive-revenue-business/#comments Fri, 06 Feb 2015 09:33:34 +0000 http://brand-maestro.com/?p=3693 Smartphones have opened up new vistas for online businesses. How many times have you heard that it is time to go mobile? If have not yet taken this golden rule seriously, it is time to do so now. The widespread use of mobiles has compelled the businesses to opt for mobile apps so that they can keep driving more revenue to their businesses. As per the reports from Google individuals are spending 151 minutes daily on their phones and accessing internet. If the trends are to be believed then they suggest that this figure is all set to rise in the coming years.

Mobile apps

 

Geo-Targeted Push Notifications

Eric Schmidt, Google’s CEO in the year 2010 had predicted how one day mobile phones will rule the world. A time would come when the handheld devices would present the users with all the information in an automated fashion. He once said that as he would like to enjoy technological benefits where he can go on a trip to San Francisco and with the help of an app he would acquire all the necessary information. Fortunately, such a technology is not just a mere aspiration. It has been turned to reality so that the one like geo targeted push notification could be used across several industries.

Creates more opportunities for sales

The business opportunities created by the smartphones can be fulfilled with the help of the mobile apps. People utilize their leisure hours for engaging with brands. It is common sight to find people waiting in movie ticket queues or for local commute to browse through their phones and check out the online stores. With the help of mobile apps businesses can reach out to these customers. Amazon has created a mobile app and since then it sales opportunities have increased. Being an online store it has gained immensely by successfully tapping upon the potential customers who use smartphones.

Opportunities not limited to online stores

The utility of mobile apps are not just limited to online stores. It is equally applicable to business listing websites and others. Look at Zomato. The company has grown in leaps and bounds with the help of its mobile apps. Today, it is investing around $80 million to further expand its horizon. By developing mobile apps, Zomato grabbed the opportunity for providing service whenever required. A free to download app, it can be used anywhere, anytime by users to find information about restaurants in their locality or in the neighboring areas.

Available for all devices

Mobile apps can be built for all types of devices – android, windows, iOS, Blackberry. This means that the merchants now can reach out to users using various types of smartphones. If you are thinking how your mobile app UI design will actually come out, you need to hire professional app developers. It is these professionals who can create usable and effective mobile app across all devices.

Data about engaged users

The webmaster is a useful source when it comes to looking for the data regarding engaged users and what might have ticked them off. With the online stores, it is easy to track how much time users are generally spending on the service or product pages and what are their preferences. It is also possible to track their locations. Depending on these information, an online business can plan its marketing strategies further. Gathering such data for brick and mortar stores is near impossible.

Competing is easier

For the online stores the wide world of web is their stage. Whilst a number of retail shops might complaint about how they cannot showcase their products widely, there are no such issues with the online stores. In this regard generating leads and revenue becomes easier. Shoppers even visit physical stores but ultimately end up purchasing the same products online. This makes the online stores with mobile apps a clear winner. One of the main reasons behind it is that the online stores offer lucrative discounts from time to time. Amazon even has the record of offering $5 discount to shoppers who had compared prices online using their tool. There are several such price comparison tools that help in driving more traffic as well as sales.

Mobile apps are, thus, helping businesses across all industries to enhance their opportunities efficiently. Instead of spending extensively on advertisements, developing a mobile app sounds a better investment. Of course app development requires a considerable finance but once pitched correctly they can actually drive better traffic and sales. Moreover, the golden rule in business is to stay ahead of competition and such latest technologies will actually help you to reach out to a larger target audience. Mobile apps provide that golden opportunity which enables a business to reach out to both existing and potential customers efficiently.

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Factors to Consider Before Hiring an iPhone App Develoment Company http://brand-maestro.com/factors-consider-hiring-iphone-app-develoment-company/ http://brand-maestro.com/factors-consider-hiring-iphone-app-develoment-company/#comments Thu, 29 Jan 2015 12:14:15 +0000 http://brand-maestro.com/?p=3679 Merely after a year and a half of Apple’s iPhone App Store launch, there were more than 100,000 apps available. The staggering growth resulted in over 3 billion downloads till date. In fact, the App Store from Apple is hailed as one of the most precious inventions from the IT giant. When it comes to using cellphones, it is impossible to imagine a life without it. Although there are various devices available in the commercial market but Apple stands out with its features and technologies.  With monthly sales of more than $200 million, Apple’s market is surely booming. In order to grow your business and reach the target audience how can you not invest in building iPhone apps?

iPhone app develoment

Technologies used for building iPhone apps

iPhone apps are some of the most successful apps. However, when it comes to building them, these apps are one of the most complex ones. Apple has definitely changed the way users though about handheld devices. These apps are dynamic as well as stunning. In fact, it is not an easy task to build them. The developers must have adequate technical expertise and knowledge to build a successful iPhone app. Here are some of the featues that are found in iPhones –

iCloud – It has garnered incredible popularity as it allows the users to indulge in several activities than just merely storing content. It enables the users to access contacts, music, calendars, and other documents. In fact, iCloud is considered one of the easiest ways to get your content organized.

Notification Center – This is another feature that iPhone apps include. It notifies about the latest updates at the top of the screen. Moreover, it does not interrupt with the user’s activties while updating about emails, reminders, friend’s requests, calender alerts and more.

Retina Display – It is an advanced feature that iPhones boast of. With this feature, it becomes possible for the humans to differentiate between individual pixels, including emails, photos, websites, etc.

One reason why it is important to hire experts for building the iPhone apps is that it is difficult to get these apps approved by Apple. When it comes to approving the newly developed apps, the company is looking for advanced features where avant-garde tools are used. Another improtant requirement is that the app must be user friendly. The brand highly stresses on user experience.  From the business point of view, the huge number of iPhone users are makes it mandatory for the businesses to build iPhone apps so that they can reach out to the target audience.

However, there are certain factors that should be kept in mind while hiring an agency or a company for developing an iPhone app –

Industry experience

Hire experts – this is obligatory. You might not be able to get through Apple’s stringest approval process if you are not hiring experienced and expert developers. Finding the right company or agency to execute this job is a tough task, as it demands skilled people who can actually turn your dream into reality. A developer specialising in developing these apps must be well aware of programming languages like C++, C, SDK, Java, Cocoa, etc. They apply their knowledge and skill to ensure that the apps are working across all paltforms.

Know the tidbits

Did you know that while building an app for iOS6 it is important to include some added efforts in order to ensure that the app performs well on the previous versions of the phone so that the app does not crash? It is important that the organizations planning to develop an iPhone app for their businesses are aware of such trivilaities.

Enriching user experience

In order to develop an interesting and engaging iPhone app, proficient developers are required so that users can provide quicker solutions to their issues. If you are successful in creating an easy to use iPhone app, then the entire browsing expereince becomes more enjoyable. This also helps in maximizing profits.

Keeping you updated

When you hire the right company or agency, they will keep you updated about the changing trends in the app developemnt industry. The dvelopers will ensure that you can develop the right app to cater to the buying patterns of the customers.

Providing support

Creating an app is not adequate. The company or agency must be able to provide support like fixing bugs and upgrading the app. It is important to receive the technical support when a company requires it the most.

iPhone apps can actually help you in making money and connect to your consumers. However, it is equally vital to develop apps that are easy to use and offer rich user experience. While developing a mobile app developing company it is necessary to do your research well in order to choose the right one.

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