Using smart CSS, flat-out intuition and flexible layouts and grids, RWD responds to the needs of users in every way possible. It is a UX design element that is exceptionally broad-reaching and encompasses a range of different types of websites among several different industries.

• Apple – 30 Years of Mac

An incredible website in terms of content, Apple’s thirty years of Mac website combines the theme of putting creative command in everyone’s hands. It enables users scroll big background images in an initial section while a side scrolling timeline shows how Apple has influenced a generation of innovators who go on changing the world.

• Jet Edge

If there ever was a website that really creates the emotional association of what it is like to fly, new responsive website of Jet Edge has nailed it. As users scroll down on the site’s desktop version, big background images elevate users high into the air. On the other hand, there is a navigation bar that on the homepage measures the five pages in feet, while attention to detail is revealed through added graphics of clouds floating off the ubiquitous wing of the plane.

The responsive website cannot moderately achieve the same emotional association as the desktop site, though, it manages to put the scroll to work and keep the big background images that make the desktop version truly inspiring.

• Greenland.com

The 2014 responsive redesign of the Greenland.com website is really impressive. The site is driven by charming photography of Greenland that wonderfully renders on both mobile as well as desktop devices. As every image changes, users will feel as if the site has entirely changed without losing the core navigation perception that retain the website together. The website is mostly effective on mobile devices, where you can change the background image with a swipe of your finger.

• Sonny’s BBQ

The website of Sonny’s BBQ is another great example of a RWD being customized properly depending on the device. The site’s desktop version features scrolling graphics¸ scrolling images and interactivity that makes users hungry, while big CTAs get users where the site wants them to go. By contrast, the tablet and mobile versions of the site focuses on getting users to utilize the main CTAs – by offering simple, large buttons that users can navigate with actively while on the move.

• Mercedes-Benz

The landing page of 2014 Mercedes-Benz for their new V-Class car is an actually inspiring RWD. The desktop version of the website exhibits a video background that loads extremely fast and highlights the experience of the latest V-Class. Featuring foresight in the form of load time, on mobile devices the video is not featured and it is dropped for equally appealing visuals of the car. The interesting fact about this site is that the site’s mobile version is clearly different depending on purpose from the desktop version. Having a site with two different purposes that are custom-made to two different set of targeted audiences is the best example of a brilliant touch and a great use of the medium of RWD.

By now many internet-savvy companies know that they need to have an impressive mobile or a responsive website so as to keep users engaged with their powerful online presence. However, building a mobile website may sometimes be easier said than done, especially if you don’t have any perspective for how a great website looks like on a mobile device. Hopefully, the above discussion will help you try and inspire and update your business’ decisions when it comes to adding mobile functionality to a new or existing website.

• Useful content
• Written like a human being
• User experience

Combining the above three aspects ensure customer lifetime value, which is the growth in recurring revenues every month over time.

How to make useful content?

For every web design company, providing valuable content is essential. However, many designers focus more on making the site beautiful and provide less importance on the content’s value. Beauty is subjective, so it is important that you focus more on the interest of target audience and keep them engaged with useful content.

Written like a human being

We are human being. So are our customers. No matter which industry you are into, customers will not read content that is not useful. So, you have to do some serious research and engage the prospective customers into an engaging and useful conversation.

User experience

For many web design services, the purpose of a website is to increase the number of subscribers on free trial and convert them into customers. Does that serve the real purpose of the visitors? The answer is no. The user is looking out for useful solution to his or her deepest problem or probably searching for useful information on something that really matters. He probably used a search engine or got a hint from a platform like social media to get access to your site in order to get answers of the queries. Your SaaS website could offer the possible solution to the user. It must help him or her to find the relevant answers without wasting too much of time on your site. So, keep in mind about the user experience while designing your SaaS product or service.

Making Responsive Design

The most important issue for a SaaS website design is to make it responsive. The SaaS companies mainly use adaptive or fluid approaches to make the design responsive. With adaptive approach, the designer can independently control over each element’s position. However, the elements cannot arrange automatically in a responsive way, which means the designer needs to make manual adjustments to ensure the elements of the design works in the tablets and mobile phones just like the desktops. For example, Webydo uses adaptive approach.

In case of fluid approach, elements automatically get arranged as per the screen size of the device. So, the elements move in direct relation to one another on the canvas, which means if you need to move one element, you have to move all and adjust every element. For example, Webflow uses fluid approach.

SaaS companies aim to help the designers to access control over their work and start independent web design businesses. In spite of SaaS, the developers are still needed for creative coding, new plugins and widgets. So, only time will tell how these SaaS companies will change web design’s interface.