Building responsive websites is not a new concept as it has caught up with the web masters sensing  that the future of internet usage lies in the mobile applications. Thus, it has become more important for the e-commerce businesses to have dedicated responsive e-commerce website design. On top of that, Google has recently revealed that responsiveness will affect the search results, which has added to the buzz. Thus, converting every website into responsive has become very important, especially in e-commerce.

Why You Need Responsive Design?

Shoppers now are getting attached to personalized shopping experience. The shopping experience must be absolutely flawless and if a e-commerce website does not properly get compatible with the display of smartphones or tablets, the customers will not be able to enjoy that ‘flawless’ shopping experience and thus the prospects of sale will get reduced.

On the other hand, a responsive e-commerce website design will allow you to optimize mobile and web applications for any device. This ensures the shopper can enjoy flexibility by seamlessly shifting between different contexts and devices.

Reaches out to Multi-Channel Shoppers

According to Google, about 81% of all mobile purchases are spontaneous and 67% online shoppers sequentially use multiple devices. This clearly states the importance of having a website that can be easily accessed on the smartphones and tablets. What you need to do is add buttons like “add to wish list” or “save to cart” so that customers can remember the items they have placed in their cart before they switch the devices.

Easy User Experience

A study by Google reveals, consumers are 61% less likely to buy if they are not happy with their experience on an e-commerce site. While, consumers are 67% likely shop when they can easily trace on their mobile device what they want. The bottom line is that if your website is not responsive, the users may find it difficult to navigate properly, miss out on functionality or do not get proper website’s appearance. Thus, to improve user experience, you need to make your website responsive.

Responsive Design is the Future

There is a rapid rise in mobile usage. According to a study, more than 71% of American population uses a smartphone. Another study shows that in the first quarter of 2014, there was a rise of 31% in the internet traffic generated from mobile devices like smartphones and tablets in the United States. Thus, putting a small price for making your website responsive is definitely a top priority.

Is Responsive e-Commerce Design an Ultimate Solution

The answer is no. It just a step towards the evolution for modern customers’ preference and habits. Do not expect that it can work as a packaged solution to solve a retailer’s mobile dilemma immediately. You should know that the larger business community is catching on to responsive design, but you have to make sure your business is beyond that.

When your website is responsive, it hides the contents not needed on the client side. Thus, it ensures that the page structure is visually good for the mobile users, but the browser still needs to download the hidden content. It creates impact on the performance issues, especially when the mobile connectivity is weak. The solution to this problem is ensuring adaptive web design that solves these issues of responsive design. With this approach, intelligent server-side computing is integrated for paring down the size of applications on mobile devices, which makes the apps run faster. Top e-commerce retailers like Fathead and Amazon use this adaptive design approach.