Google’s Android and Apple’s iOS have emerged as the two popular platforms for app development. Mobile app developers are taking a big time in choosing which one of the two platforms will be the best for creating a useful application. Are you going through the same confusion? Let me tell you that making this choice is not a tough job if you do adequate research before getting started with a mobile app development project. Both Android and iOS have their share of advantages and have been designed for specific purposes. This blog post will help you select between Android and iOS for a successful mobile app development.

iOS vs Android – Steps to Make the Right Choice

Know the location –

Do you know that Android devices rule the market throughout Asia whereas Apple scores over Android when it comes to the United States? What I mean to say is that you should know the location that your client wants to target with the application. Based on the targeted geographical market, it will be easier to choose between iOS and Android.

Have a watch on the mobile traffic from iOS and Android –

Dedicate a considerable amount of time in tracking the percentage of mobile traffic from iOS and Android. Take into account the mobile visitors who are your client’s potential customers. Some mobile app developers have a tendency to ignore this aspect and it affects the functionality of the app. Your goal must be to make the app hundred percent useful for the target audiences. In order to do that, you have to consider what the niche customers are using.

Explore the Android and Apple users –

When thinking about iOS vs Android, you need to observe certain facts regarding the market of Android and Apple devices. The number of Android users is quite high and it is soaring with the passing of each day. On the other hand, the number of Apple users is also impressive. It is worth mentioning that people using Apple devices frequently visit the App Store and spend a lot of bucks there. But, the case is not the same with Android users who spend less time and money in Google Play when compared with the maximum Apple users’ activities in the App Store.

Apple devices are pretty pricey while Android devices come within the grip of commoners as a result of which, the sale of Android mobile phones and tablets is huge and much higher than the ones manufactured by its arch rival Apple. College students and young office-goers are much more hooked to Android products whereas; most Apple devices find a place in the hands of corporate honchos. Therefore, if you are building an app for adolescent users, Android can be the right platform. On the other hand, if you (rather your client) wish to target corporate users, iOS is the best app development platform.

Dwell on the capabilities of developers –

If you are leading a mobile app development project, this point is something you cannot overlook. Before you take up the project and make any hefty promises regarding its success, devote some time to sit with your team and have a discussion. Couple of things that need to be discussed are whether the developers are well-prepared to ensure the smooth and seamless mobile app development and if they have good understanding of the iOS and Android developer tools (depending on which platform the app will be developed). Once you are convinced of your team’s proficiency to pull out the project with confidence, start working.

Mull over the software requirements –

iOS and Android use two different coding languages. Objective C is used for apps based on iOS and Java is used for Android apps. Most mobile app developers find it difficult to gain expertise in Objective C while Java is mastered by many developers. So, it makes absolute sense to take into account the software requirements before finalizing a project.

Confirm if the app is free or premium –

When you settle down for a discussion with your client before starting the project, make sure to inquire whether the application will be free or premium. The fact that Android devices have high acceptability amongst commoners than the iOS or Apple devices does not mean that Android users will not be willing to pay for a good app. On the other hand, Apple devices are premium and the users are always ready to shell out when they come across a really useful app. Initially, the app can be offered free and considering its popularity, the app can be made premium later on. A good app always gets wide acceptance no matter whether it is built on Android or iOS platform.

Take a wise decision and get started

So, I guess these tips will help you make out which is the ideal choice between iOS vs Android for your mobile app development. Then, pull up your socks, buck up your team of mobile app developers and create a great app that will make the users say wow!