The increasing number of smartphones, tablets and other devices has brought a huge change in the way people research, evaluate as well as buy services and products online. In the present day digital world, the differences between online and offline world are narrowing down considerably. Till a few years back, online purchases were only recognized for sales with lower value. However, that scenario is changing quite rapidly with luxury goods businesses also trying to provide customers with online ecommerce solutions. With wireless and mobile communication technologies being adopted with groundbreaking velocity, businesses of varying shapes are increasingly focusing on mobile commerce both for their profit and growth.

Let Me Pen Down Few Benefits of M-Commerce >>

A range of benefits are offered by m-commerce to small, medium and large sized businesses. With mobile device users growing at a constant pace, m-commerce has turned out to be a rapidly growing retail segment over the past few years. Some of the benefits of m-commerce are:

• Personal Touch

Products and/or services sold over mobile devices tend to offer the users with a personal encounter. This is especially the case with ecommerce solutions that are individually tailored according to the needs of the users. Mobile devices have become an integral part of people’s lives and by offering the right type of service, it is possible for retailers to capture the consumer’s attention more easily.

• Wider Reach

One of the major benefits of m-commerce is that it allows consumers to search and buy products and/or services from any part of the world where there is an internet connection. This is a major advantage over traditional eCommerce solutions. The constant improvement of infrastructure is increasing the reliability and speed of mobile internet connections making it a highly prospective industry for different online businesses.

• Custom Made Applications

Businesses can develop custom applications to spread the message about their brand as well as streamline purchase process.

The Future of E-commerce : Mobile Commerce >>

In a world where people are always ‘on’, mobile devices are playing a huge role to keep users connected at all times. Starting from sharing of photos to conducting of business to many other activities, mobile devices are assisting users with numerous tasks that are carried out on a daily basis. Over the next few years, it is expected that m-commerce will inspire growth in different areas.

If Statistics Are to Be Believed :

Research has stated that sales on mobile devices are expected to double by the year 2016. Thus, it is crucial for businesses to optimize their websites for smartphones or create apps for their online store. Nearly twenty nine percent of mobile users in the United States use their smartphones for making purchases. It has also been predicted that by the year 2015, m-commerce will generate $67.1 billion in revenue. The number of smartphone shoppers in the US is also anticipated to reach 181.5 million by the year 2018 thus representing staggering 84.4% digital shoppers. Studies are also indicating that near about 43 people in the US convert to smartphones every minute giving a clear indication of the rapidly changing way of consumers interacting with the web.

The Growing Influence of M-Commerce on Businesses >>

Over the past decade, mobile phones have definitely brought about a huge change in the way people work and live. Mobile devices have provided users with a sense of freedom as well as power to delegate different functions on the go which would have been impossible even a few years back. As individuals, people always want to do things whenever they want and mobile devices have given them the opportunity to fulfill those desires to a great extent.

Some of the big companies and retailers are investing more on mobile commerce so as to offer the users with a secure, convenient and enhanced user experience. The fact that mobile devices offer flexibility, mobility and connectivity at the same time is considered to be a crucial factor that is further helping with m-commerce popularity and growth.

Top Success Ball of Ecommerce Website Design Is?

The m-commerce growth is definitely hard to ignore and businesses are quickly grasping this opportunity to influence more number of users with their products and/or services. Improved accessibility, inception of various online stores and secure transactions are prompting users to opt for m-commerce solutions instead of conventional e-commerce solutions. Consumers throughout different parts of the world are rapidly adopting shopping through mobile when it comes to buying digital and physical goods. There is also anticipation among consumers that their preferred retailers will focus more on mobile presence and offer them with an enriched experience on mobile devices. Companies from different industries are developing definitive m-commerce strategies in order to make the most out of this opportunity. However, it is also the need of the hour for businesses to ensure that websites and applications for mobile devices come with fast load time, responsiveness and easy navigability to offer the best of experiences to the users.

Are you still rely on desktop or laptop to purchase your favorite products? And you entrepreneur – switch your eCommerce site into mCommerce. I seek your views, so do share your experience with us right below.