Professionals who are not that much interested and have patience for coding, the SaaS platforms offer a great help. Now, the question is how to make a useful and successful web design by using SaaS tools. The success lies in how strongly your design tilts towards the customers. So, the first thing that you need to do is ascertain what your customers actually want. When you understand your customers, you can perform web design meeting their needs, which will ensure your way to be successful in the long run. The bottom line is that you have to design for the users not for you. This will increase the prospects of visitors becoming customers. So, what is the formula of effectively using SaaS services for a successful web design?

• Useful content
• Written like a human being
• User experience

Combining the above three aspects ensure customer lifetime value, which is the growth in recurring revenues every month over time.

How to make useful content?

For every web design company, providing valuable content is essential. However, many designers focus more on making the site beautiful and provide less importance on the content’s value. Beauty is subjective, so it is important that you focus more on the interest of target audience and keep them engaged with useful content.

Written like a human being

We are human being. So are our customers. No matter which industry you are into, customers will not read content that is not useful. So, you have to do some serious research and engage the prospective customers into an engaging and useful conversation.

User experience

For many web design services, the purpose of a website is to increase the number of subscribers on free trial and convert them into customers. Does that serve the real purpose of the visitors? The answer is no. The user is looking out for useful solution to his or her deepest problem or probably searching for useful information on something that really matters. He probably used a search engine or got a hint from a platform like social media to get access to your site in order to get answers of the queries. Your SaaS website could offer the possible solution to the user. It must help him or her to find the relevant answers without wasting too much of time on your site. So, keep in mind about the user experience while designing your SaaS product or service.

Making Responsive Design

The most important issue for a SaaS website design is to make it responsive. The SaaS companies mainly use adaptive or fluid approaches to make the design responsive. With adaptive approach, the designer can independently control over each element’s position. However, the elements cannot arrange automatically in a responsive way, which means the designer needs to make manual adjustments to ensure the elements of the design works in the tablets and mobile phones just like the desktops. For example, Webydo uses adaptive approach.

In case of fluid approach, elements automatically get arranged as per the screen size of the device. So, the elements move in direct relation to one another on the canvas, which means if you need to move one element, you have to move all and adjust every element. For example, Webflow uses fluid approach.

SaaS companies aim to help the designers to access control over their work and start independent web design businesses. In spite of SaaS, the developers are still needed for creative coding, new plugins and widgets. So, only time will tell how these SaaS companies will change web design’s interface.